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Monday, March 12, 2018

The age of the Ephemeral Celebrity

Celebrity: someone media (and thereby, the public) celebrates with attention.

There should be one simple question we need to ask ourselves: What exactly are we celebrating here?
A rare quality?
But then,  there are "celebrities" like Rakhi Sawant, who have nothing that someone from the general public cannot  offer, other than perpetually self-disgrace in the name of drama/entertainment.

Of course, there are those people with rare qualities who are also Celebrities. No denying that. This discussion is about the other class.

So where, then, lies the disgrace? Is it in the taste of the general public?
Yes, agreed that audience tastes change, but to embrace crap and celebrate it? Really?

For example, a wink that went viral and made someone an instant celebrity. And then what? A film career? And then what? Does it matter to anyone?
Not so long ago, a disaster of a singer became a sensation after her atrocious voice and videos went viral. And now? Did it matter then? Obviously, it doesn't, now.
And there lies the truth with short-term fame and celebrity-hood. It is exactly that. Ephemeral. 
These people who are occupying our mind-space; do they actually deserve it? Are they occupying it because we don't know what better to do with ourselves?

The general public have never felt more empowered; social media has provided fertile ground for half-cooked, mediocre minds to voice their opinion and be heard. Imagine a scenario where many totally deaf people are arguing about something. Thats the direction in which our social media revolution is heading. In the opposite direction of the collective intellectual evolution.

At the bottom of all this is, something akin to what is today identified as ADHD in children. It is as if a large part of the population is enjoying (and not suffering) from ADHD which in turn, creates these T-shirts of the week (Ref: David Fincher's Seven).  Clearly, suffering is for the rest of the populace.
We fail to pay attention to detail and get swayed by something ludicrous since it comes well-packaged with the pretense of being niche. It makes us not see the bigger picture or even consider the possibility of the existence of a higher design.

Orchestrating the whole show is obviously the media, whose moral values have generally been on an endless descent. It has got to a point now that any falsehood can be made to masquerade as breaking news to cater to short term attention and then be conveniently forgotten.

Can we break out of this temporariness? Hold on to something that's more long term? First define and then develop higher tastes for oneself, perhaps?
At least, try and stay neutral to T-shirts of the week.
Be oblivious to such content or prepare for oblivion, the same place it all goes.

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