You scratch my back and I scratch yours back.
I am on facebook, like, (not that Like...) all day.
Not a day passes now-a-days without getting on to the most widely read book on the planet, facebook. For the techtivated (read: tech-activated) lot, at least!
But really now, is it really some sort of technology at play here? At the very bottom of it, it's just plain old sale of attention and human beings' need to feel important. Of course, we all knew that. Wait, there's more. It is, in reality a gigantic advertising platform, money involved or not. Money for some, not for all others.
So what are we selling today? Life events? Travel goals? Relationship status? Or Likes?
How about this? I sold 10 likes this morning which was actually an investment to get at least 15 back. Yeah you read that right, a factor of 1.5 if you open up your posts to be liked by friends of friends. That factor can jump if you make public posts where random people with twitchy left thumbs will like your posts for reasons unknown!
Here's how I do it. Just before I unload (no, I didn't mis-spell upload) some content, I Like my friends' posts, with a hope that they will take notice. Fresher the post, the better. I mean, seriously, people do track these statistics, you know. Not count, but track.
Sage Vishwamitra is said to have created a Trishanku Swarga - an alternate heaven to serve one person's fancy. Mark Zuckerberg is the Vishwamitra of the present day, eh? Hello, he created a heavenly limbo for every user on facebook, including you.
But hey, I created it myself, he just gave me the platform!
Exactly.
This, that we sense with our sense organs is all falsehood, maaya - the scriptures keep screaming. By creaming your time, facebook has taken maaya to an entirely different level eh?
The irony of it all is that this will be shared on facebook to get eyeballs. No, wait. I am using facebook as a newspaper which everyone will open up to skim for new content every morning, afternoon, evening and night. Did that sell?
Even when I mis-spelt facebook as farcebook at some places, the sample audience of this blog didn't even notice it. What does that tell you?
So go ahead, write something here...
P.S:
* At many places, facebook is used as a generalised term for social media. Guess what? To get more eyeballs!
* Sigh, there's so much more to write, but this is already crossing the ideal blog size for more, you guessed it, eyeballs!
I am on facebook, like, (not that Like...) all day.
Not a day passes now-a-days without getting on to the most widely read book on the planet, facebook. For the techtivated (read: tech-activated) lot, at least!
But really now, is it really some sort of technology at play here? At the very bottom of it, it's just plain old sale of attention and human beings' need to feel important. Of course, we all knew that. Wait, there's more. It is, in reality a gigantic advertising platform, money involved or not. Money for some, not for all others.
So what are we selling today? Life events? Travel goals? Relationship status? Or Likes?
How about this? I sold 10 likes this morning which was actually an investment to get at least 15 back. Yeah you read that right, a factor of 1.5 if you open up your posts to be liked by friends of friends. That factor can jump if you make public posts where random people with twitchy left thumbs will like your posts for reasons unknown!
Here's how I do it. Just before I unload (no, I didn't mis-spell upload) some content, I Like my friends' posts, with a hope that they will take notice. Fresher the post, the better. I mean, seriously, people do track these statistics, you know. Not count, but track.
- Who were the first ones to like it?
- Who liked it because someone else liked it? Consequently, who might like it if someone else likes it and the converse?
- Who are the usual likes, who like my stuff just to tell me they care?
- Who are the likes that really matter to me? Psst. if they haven't liked too, it'll register in some corner of my mind, no worries. Er. that actually worries me.
- Who didn't like it this time because I may have missed liking some of their earlier posts?
Sage Vishwamitra is said to have created a Trishanku Swarga - an alternate heaven to serve one person's fancy. Mark Zuckerberg is the Vishwamitra of the present day, eh? Hello, he created a heavenly limbo for every user on facebook, including you.
Exactly.
This, that we sense with our sense organs is all falsehood, maaya - the scriptures keep screaming. By creaming your time, facebook has taken maaya to an entirely different level eh?
The irony of it all is that this will be shared on facebook to get eyeballs. No, wait. I am using facebook as a newspaper which everyone will open up to skim for new content every morning, afternoon, evening and night. Did that sell?
Even when I mis-spelt facebook as farcebook at some places, the sample audience of this blog didn't even notice it. What does that tell you?
So go ahead, write something here...
P.S:
* At many places, facebook is used as a generalised term for social media. Guess what? To get more eyeballs!
* Sigh, there's so much more to write, but this is already crossing the ideal blog size for more, you guessed it, eyeballs!
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